Design and making art has been something central to who I am for as long as I can remember. I first got my taste of commercial art as contributor, then editor-in-chief of my high school yearbook, which went on to become nationally recognized after my team and I produced the first digitally designed and printed book in the country for our publisher.
I attended Cal Poly where I completed coursework in Graphic Communications. I attended Brooks Institute of Photography where I majored in Commercial Advertising Photography. I attended The Academy of Art in San Francisco where I furthered my understanding of fine arts principles. After a time of working in the commercial advertising space as a photo assistant, producer, stylist and studio manager, I completed my degree work at San Francisco State University with a BA in Fine Arts.
Spending a few years in the corporate world working at one of the world’s largest gaming companies and having the opportunity to work very closely with the creative services team, I saw how all of my many paths in life finally came together. I decided to finally make the jump into graphic design as a full time career.
My work brings me such joy and I am grateful for it every day. I have the privilege of working with an outstanding team and have an amazing client list. Relationships and client management are at the heart of working with any size business. Design is a creative process but it is also a business tool. I see myself as a conduit for my clients, a tool to help them creatively express their visual needs in a way that they are not able to do so for themselves.
My creative approach varies depending on the needs of the client and particular project. Many times clients know exactly what they want and are excellent at articulating their needs. I will provide input and refinement and we will work closely together to realize their vision. Other times, people have no idea where to start. If this is the case, I have a series of questions and methods to start helping you envision your project. This process helps us develop a common design language - so I know what you mean when you tell me during review, “It needs more pop!” and you know what I mean when I tell you “The range of pop! this design contains is maxed out for its final application but here are other ways we can accomplish what you are looking for.”
The end goal is always the same, no matter the process - for you to love the finished piece and for you to feel that it best represents you, your business and your brand.