The goal of the website design
was to reflect the stylistic details of the logo and identity of the firm, while still being clear and simple for anyone visiting the site to navigate and understand, both in mobile or desktop formats.
Creating a logo that visually communicated the mission of this firm, without being generic or cliché
helps DPH Decision Science to be both recognizable/familiar as well as unique enough to be remembered and stand out from the crowd. Keeping the visual vernacular of this brand consistent with that of the market and other leading competitors, while being unique enough to stand out, was the metric of success for the logo portion of this project.
Professional headshots were also included in this branding project
and were executed to showcase the individual personalities of each partner while still feeling cohesive enough to blend into the design of the site and other materials.
Having a well-executed brand identity and set of guidelines is the foundation to promoting and growing any business.
DPH Decision Science understands the importance of polish and detail and saw that this investment into their company and brand as a necessary step to communicate to their clients their level of professionalism and expertise.