The foundation of any brand identity, Jenny's logo communicates her devotion to research and scientific development of new skincare regimens and techniques while also conveying the aesthetic and values of her skincare studio.
Monograms (below) are instantly recognizable in relation to her full logo but are more useful for social media applications, packaging and accents for other printed goods.
A printed handshake and lasting first impression, Jenny's business cards are in keeping with her branding through use of a sueded paper stock and spot UV to highlight logo and icons.
Jenny wants her clients to feel refreshed during, as well as after each treatment administered. Choosing imagery that communicates a fresh, natural and cleansed feel is integral to both print and online applications.
Above - website
Below - point of sale signs also translated to email blast format
Concierge sized cards [below] are always a big hit for POS racks or to hand out on the street. These cards were printed on a 16pt satin finished stock with embossing details on the monogram as well as logo and script.