PostModernLaundry
Lonely Boy Organics

Packaging

Books are judged by their covers as are products. Packaging is a product’s first line to grab a consumer’s attention. With so much competition both online and in-store, having a pretty package is crucial to ensure getting noticed and purchased. When confronted with to seemingly equal products both in price and function, which one would you buy?

Lonely Boy Organics

Lonely Boy Organics

Test logo design and packaging for proof of concept for organic food line including meal kits for the busy millennial.

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Liana Estates

Liana Estates

Logo and illustration work included on final packaging for estate bottled wine.

Logo and Packaging Concept for Liana Estates

Logo and Packaging Concept for Liana Estates

During the branding process, iteration upon iteration is sometimes necessary to push concepts and explore the boundaries of ideas. In order to get a clear idea of how a logo and brand identity suite may look in practice, its is often helpful to provide clients with product mock-ups before going into production of the real thing.

This logo and design was loved by the client, it ultimately did not reflect the voice and aesthetic they were looking to communicate to their target market. While it may not have been a win for their purposes, we love getting to showcase concepts and iterations of work to share our process with future clients.

Packaging Concept for Liana Estates

Packaging Concept for Liana Estates

Details like this top down view of the foiling over the cork bring delight to any customer and can often be a deciding factor in which bottle of wine to purchase.

How many times have you been unsure of which bottle to purchase only to find yourself swayed by the label? We thought so….us too!

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Another Logo and Packaging Concept for Liana Estates

Another Logo and Packaging Concept for Liana Estates

During the branding process, iteration upon iteration is sometimes necessary to push concepts and explore the boundaries of ideas. In order to get a clear idea of how a logo and brand identity suite may look in practice, its is often helpful to provide clients with product mock-ups before going into production of the real thing.

This logo and design was loved by the client, it ultimately did not reflect the voice and aesthetic they were looking to communicate to their target market. While it may not have been a win for their purposes, we love getting to showcase concepts and iterations of work to share our process with future clients.

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Neiman Marcus Keepsake Shopping Bag Concept

Neiman Marcus Keepsake Shopping Bag Concept

Illustrative exploration for holiday time shopping bags. Starting Black Friday through the Friday before Christmas, each week a new keepsake reusable shopping bag will be released with designs inspired by Scandinavian folk art.

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Neiman Marcus Keepsake Shopping Bag Concept

Neiman Marcus Keepsake Shopping Bag Concept

Illustrative exploration for holiday time shopping bags. Starting Black Friday through the Friday before Christmas, each week a new keepsake reusable shopping bag will be released with designs inspired by Scandinavian folk art.

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Peju Province Winery

Peju Province Winery

developed a line of kitchen goods we called “Kitchen to Kitchen” with the notion that the home chef may want to take home a piece of their Peju experience. These dry rubs, jams and infused olive oils are developed by the head chef at Peju for private events and wine maker’s dinners, then packaged for you to enjoy at home.

Photographs ©Michelle Walker
Logo and Package Design ©Mindee Thyrring

Peju Province Winery Kitchen to Kitchen

Peju Province Winery Kitchen to Kitchen

Photographs ©Michelle Walker
Logo and Package Design ©Mindee Thyrring

Peju Province Winery Kitchen to Kitchen

Peju Province Winery Kitchen to Kitchen

Photographs ©Michelle Walker
Logo and Package Design ©Mindee Thyrring

Peju Province Winery Kitchen to Kitchen

Peju Province Winery Kitchen to Kitchen

Photographs ©Michelle Walker
Logo and Package Design ©Mindee Thyrring